Society of Tissue Viability Rebrand
A member-led charity that uses the power of collaborative thinking and action to solve wound and skin challenges.
About: Established over 40 years ago, Society of Tissue Viability are proud to be a totally independent charity that has its members and patients at its heart. Their work is focused around three key areas: building community; sharing expertise; and creating change-makers. All of their activities are designed to encourage collaborative thinking and action needed to solve wound and skin challenges.
The Work: Waller creative was approached by Borderless, Emmie Spencer and Pink Marketing to work with them on the new brand identity for the Society who had no brand guidelines and their purpose and aesthetic was forgettable. Being a learned society, the new website and wider brand needed to shine a spotlight on the exceptional outcomes and work the Society are creating as an organisation. As part of the rebrand, the organisation was to change their name from the Tissue Viability Society, or TVS as they were mainly known to the Society of Tissue Viability.
The new brand needed to reflect a change and pivot, to the focus of being a community, a Society. A brand identity that would amplify their voice for the future both on and offline with a real sense of empowering collaboration.
A visual language was developed through illustrative designs to symbolise thought patterns, community and molecules to allow the organisation to use these as stand-alone communications for scientific ideas and principles. The bold colour palette and use of a strong typeface also enabled producer interface design to work successfully without the need for lots of photography. The design and language now lives up to a more precision-based approach, that feels serious but still light, open and accessible.
Services: Brand Identity // Design for Print and Online