Hit The Ground Running Dance Theatre Company: Rebrand Project
About: Hit The Ground Running is an innovative dance theatre company based in Newcastle upon Tyne which creates dance and physical theatre performances that challenge the perceptions of mental health in the modern age. Their foundation is built upon a powerful trilogy of works with a mission to spark conversations surrounding mental health and to share real life stories of courage through the power of dance.
Macho, successfully premiered and toured in 2019, is the first part of their trilogy of works. Staged with all male casts, Macho is sculpted around real men’s stories and is a theatre journey into 21st century masculinity and the stigma surrounding men's vulnerabilities and emotional wellbeing.
After receiving a full commission from Dance City, their latest performance ‘Suitcases’ is currently in development and due to Premier in 2021. Hit The Ground Running also deliver outreach workshops for educational establishments and community groups which educate people about the stigmas that surround mental health and helps participants to rebuild confidence and resilience through dance.
The Brief: Waller Creative was tasked with creating a new brand identity to support Hit The Ground Running in their growth and to help secure future funding for their projects. The brief was for a stylish brand identity that felt modern yet timeless. A striking mono colour palette was chosen to compliment the photography and be supportive in their promotional material rather than become a distraction. The logo is adaptable, becoming a playful design element and acts as a frame for capturing their beautiful moments, a theme which runs throughout the new collateral.
As part of the rebranding project, graphics and promotional material for Macho and Suitcases were designed to capture the imagination of theatre goers and raise awareness of these powerful theatrical performances.
Rebrand // Website Design // Performance Posters // Programmes & Touring Packs // Direct Mail // Social Media Graphics